
I first did some ideas based on each of the items
1.-The Box, This item I thought of making him into a roman emperor by giving him a toga and a olive leaf crown which to a degree capture his sprite from the design it had on it also the plastic had a marble look to it so it could relate to riches or high power.
2.-The ash tray- I thought since this ash tray had a giant smile on it, then the mascot should be smiling and this gave me a idea of those old cigarettes adverts in the 50's which is why I gave it a vintages cartoon look, influenced from the first Mickey Mouse cartoon, 'Steam Boat Mickey' also I based it on those old drive through adverts. http://www.youtube.com/watch?v=lYrzdVISuUY&feature=related.
3 and 4 are just more simpler versions of 2
4- I based after the whiskey which is why I made it into stereotypical Texas land lord but this would not do since it the whiskey was Scottish but if it was a bottle of Jack Daniels, then that would be a different story.
5-I based it on a sheep herder which was more fitting then the Texas land lord also the case has pictures of a farm, hay and other farmer objects so for him to be a farmer or sheep header was seen as a must also pubs are very common in small country side villages and to see a farmer go in for a pint after a long day would seem fitting since this a case of whiskey after all.
6- I thought I would make the case seem older since this is a malt whiskey and it needs time for it to mature so making him old would capture that vintage spirit of whiskey but also to a degree you can relate that to most of the objects in the whole collection since lots of them are antic.
I then expanded on this whiskey idea by exploring the different versions of this whiskey man I could do but to things which I thought that was important was that he must be Scottish and he must be old.

1- I decided to give him an more serious look to him and expressive. I gave him a bent hunch back to show his age and I gave him a German Shepherd since that's one of the dog's mainly used for sheep herding but I made it a shot glass since his master is a whiskys case. I really like this one since I feel to it's heart captures the case the best since since whiskey is meant to be enjoyed slowly and savored not like vodka or rum which can mixed with other drinks or drank in quick shots but this is not the same for whiskey since if you mix whiskey with another alcohol it can leave you with a hangover like no other, I learned that after mixing god know's how
much whiskey with a cookie and cream lacquer... Lets just say I had stomach pains the next day. But after that I try to avoid mixing whiskey and try to have it by it self which is why by making my mascot old, he is more likely going to be a traditionalist so he would not be as open to new ideas like how you should mix whiskey with a milky lacquer.
2-The second one I based it after a picture I found on Google of a old Scottish man which I thought would be interesting for a idea.
3- I based this on Sean Connery since I found him to have strong features which reminds me of whiskey also besides him being Scottish but he actually done adverts for whiskey http://www.youtube.com/watch?v=KDG2V4veQLU&feature=related.
4. I did a more simpler version of 1 but put on the clothing of 2.
5. I did a stereotypical Scottish worrier which I based after 'Braveheart' and the 'Demoman' from Team Fortress 2 http://www.youtube.com/watch?v=GWBeqNYihjQ which I find hilarious bu
t this idea is to chaotic which does not match the malt whiskey since it needs to slow and mature.
I then experimented on Photoshop and got these results.

This is what I got so far but being packed with my other projects I will comeback and up date on this in due time. Also I thought of naming him 'Malt' or 'Scot'